Margret Knitter advises her clients in all matters of intellectual property and competition law. This includes not only strategic advice but also legal disputes. Her practice focuses on the development and defence of trademark and design portfolios, border seizure proceedings and advice on developing marketing campaigns. She advises on labelling obligations, packaging design and marketing strategies, in particular for cosmetics, detergents, toys and foodstuffs.
In the field of media and entertainment, she mainly advises on questions of advertising law, in particular, product placement, branded entertainment and influencer marketing. She is a member of the board of the Branded Content Marketing Association (BCMA) DACH.
Margret Knitter is a frequent speaker and publisher on trademarks, designs, branded content and advertising in social media. In particular, she publishes in the INTA Bulletin, the newsletter of PTMG (Pharmaceutical Trademarks Group), is the co-author of the blog BEO Branded Entertainment Online (https://brandedentertainment.de/autoren/1250-margret-knitter/) and the book Fifteen Years, A Branded Content Story of BCMA (2018, https://www.thebcma.info/bcma-book-fifteen-years-a-branded-content-story-now-available/). She regularly holds workshops at the Confectionery and Textile Association and is a sought-after speaker at industry get-togethers such as dmexco, see https://youtu.be/fPI6m6WagAo (scip to minute 2:20).
Margret Knitter is recognised as a leading lawyer in Who’s Who Legal 2020 in the category “Trademarks”. IP Stars ranked Margret among the Top 250 Women in IP and among the Trade Mark Stars 2020.
