What is your background and role in IR?
I spent 10 years working in the professional services marketing arena with most of the top firms and networks around the world. During this time I worked alongside Managing Partners, Executive Directors and gained an unrivalled insight into the industry, before forming IR .
I am the MD and based in Amsterdam. My primary function is setting group strategy, so listening to members and implementing the improvements, which benefit everyone.
What have been your highlights since joining IR?
As founder, I’ve been here since the start so too many to mention. However, I think the mains one must be creating our first events back in 2012 - it was incredibly daunting at the time - with no expertise in this area and planning an event from scratch but half a dozen events or so later, we are now providing the best event experience in the industry (Don’t take my word for it, check out the IR Youtube channel).
And what are your passions outside of the office?
I am the founder of Sinchi, a non-profit, which focuses on indigenous rights and the preservation of culture. This takes up much of my time but is also very rewarding, I truly believe that we need to listen to the knowledge from the elders and ensure that we protect the earth for future generations.
I also founded a creative collective of the same name which includes a variety of different types of musicians and artists. We release music, host events, run a blog and are involved in various other activities.
Finally tell us something unique about yourself?
I’m fond of an adventure… in the last few years, this has led me to deep in the Amazon working with plants, trekking in the mountains of Greenland and most recently spending time with remote tribes in Australia. I find it's a great way to reset and I always feel full of energy, ideas and motivation upon returning.