Nouveaux horizons :

IR Global members offer jurisdiction-specific advice on how external counsel can help you explore & secure market entry opportunities. 

The global Covid-19 pandemic may not be over, but business leaders around the globe are approaching the end of 2021 with far more optimism than at the close of last year. The global economy is projected to grow 5.9% by the end of 2021, and a further 4.9% in 2022: while these figures are skewed by the 5.93% decline in 2020, they still signal a reassuring step in the right direction towards economic recovery. 

With growing confidence that the end is in sight – at least in terms of restrictions on travel and everyday life – many organisations are looking towards growth strategies that will enable them to seize opportunities in the global, and regional, economic rebound. 

Market entry will undeniably play a central role in that growth. M&A in particular has emerged over the past 12 months as a valuable tool for businesses looking to mitigate the regional risks created by the pandemic and rapidly pivot their business model to gain a competitive advantage. 

Yet it’s not the only method of market entry for businesses looking to meet long-term global expansion plans against the backdrop of the pandemic. Although restrictions on travel made M&A a convenient market entry option (both logistically and economically) during the heart of the pandemic, the gradual easing of these restrictions is bringing alternative market entry strategies back to the fore, including export, distribution partnerships, and ‘boots on the ground’ strategies like the development of brand-new wholly owned subsidiaries. 

However, despite increased optimism and signs of economic recovery, it’s crucial that businesses recognise the ongoing impact of the pandemic. Covid-19 has cast a long shadow across the global business landscape and will continue to do so for many years: for businesses exploring expansion in this ‘new normal’, it’s important to understand the distinct regional challenges and opportunities. Global political responses to the pandemic have been varied, with different governments adopting different levels of support – from providing extensive policies, packages and emergency legislations designed to aid businesses and stimulate national GDP growth, to giving virtually no governmental support at all – creating disparate opportunities and risks in each region. 

At present, two major challenges are set to colour the global market in the months ahead. For advanced economies, who are approaching the end of direct pandemic disruption thanks to successful stimulus packages and wide-reaching vaccine rollouts, supply chain challenges are still impinging on growth. The income-developing countries who play such a crucial role in that supply chain, meanwhile, are still facing direct disruption due to the pandemic, with access to vaccines marked as the number one prohibitor to economic growth in many of these regions. 

The result is an even more complex global trade picture than usual and, as such, businesses looking to market entry for growth are recommended to ascertain in-depth local knowledge at the earliest opportunity. 

Businesses’ reasons for exploring expansion have also changed. The afore-mentioned “competitive advantage” is fast over-taking pure financial growth or geographical footprint as a driving force behind market entry, with target regions, acquisitions or trade partners increasingly being chosen in order to access local talent, technology, Intellectual Property (IP), or trade benefits in particular to gain fast access to growth pockets such as e-commerce, telecommunications and digital. 

Last, but by no means least, is the issue of corporate responsibility (CSR) in a post-pandemic world. Covid-19 has intensified the spotlight on social and ecological concerns: from the climate crisis to wage disparity and inequality. As you will discover throughout this publication, CSR has become a key component across every aspect of market entry, whether it’s in choosing a target for M&A, selecting trade partners, assessing market compatibility or ensuring that satellite operations overseas are committing to the same CSR standards as the central business. 

In the following pages, IR Global members share unique local insight into their jurisdictions, from the effects of Covid-19 to the CSR factors that are influencing market entry strategies in their region. Covering many of the core aspects of market entry and the complications that can arise – from regional real estate regulations and insolvency practices, to conflicting intellectual property laws and legal dispute processes – New horizons provides an in-depth, regionalised perspective on the global business landscape. 

Conseillers contributeurs

  • John Wolfs
    Cannabis Advisory , Commercial Law and Commercial Litigation in Netherlands

    John Wolfs

    goldJohn is a gold member
    MOTY 2016John was Member of the Year winner in 2016
    Managing Director, Wolfs Advocaten
  • Šárka Gregorová
    Corporate Law and Mergers & Acquisitions in Czech Republic

    Šárka Gregorová

    goldŠárka is a gold member
  • Paul Beare
    Constitution de sociétés à Angleterre

    Paul Beare

    goldPaul is a gold member
    Digital PartnerPaul is a Digital Partner
    MOTY 2023Paul was Member of the Year winner in 2023
    Founder, Paul Beare Ltd
  • Nicholas V. Chen
    Mergers & Acquisitions in China and Mergers & Acquisitions in Taiwan

    Nicholas V. Chen

    goldNicholas V. is a gold member
    MOTY 2014Nicholas V. was Member of the Year winner in 2014
    Partner, Pamir Law Group
  • Jayson Schwarz
    Real Estate in Canada – East

    Jayson Schwarz

    goldJayson is a gold member
    Senior Founding Partner, Schwarz Law Partners LLP
  • Aliff Fazelbhoy
    Corporate Law , Employment Law (Corporate) and Employment Law (Individuals) in India

    Aliff Fazelbhoy

    goldAliff is a gold member
  • Thomas Paoletti
    Corporate Law in United Arab Emirates

    Thomas Paoletti

    goldThomas is a gold member
    Digital PartnerThomas is a Digital Partner
    Founder & Managing Partner, PAOLETTI LAW GROUP
  • Dr. Klaus Oblin
    Commercial Arbitration and Commercial Litigation in Austria

    Dr. Klaus Oblin

    silverDr. Klaus is a silver member
    Senior Counsel, OBLIN Rechtsanwälte GmbH
  • Stéphane Bertouille
    Commercial Law in Belgium

    Stéphane Bertouille

    silverStéphane is a silver member
    Partner, Everest Law
  • Harry A. Payton
    Commercial Litigation in Florida

    Harry A. Payton

    silverHarry A. is a silver member
  • Mercedes Clavell
    Commercial Law and Real Estate in Spain

    Mercedes Clavell

    silverMercedes is a silver member
    Of Counsel, Arco Abogados
  • Lionel Paraire
    Employment Law (Corporate) and Employment Law (Individuals) in France

    Lionel Paraire

    silverLionel is a silver member
    Partner, Galion
  • François Illouz
    IP – Trademark & Copyright in France

    François Illouz

    silverFrançois is a silver member
  • Cherry Bridges
    Banking & Finance , Commercial Arbitration and Commercial Litigation in Cayman Islands

    Cherry Bridges

    silverCherry is a silver member
    Partner, Ritch & Conolly
  • Robert B. Silverman
    Trade & Customs Law in New York

    Robert B. Silverman

    silverRobert B. is a silver member
  • Shilpen Savani
    Employment Law (Corporate) and Employment Law (Individuals) in England

    Shilpen Savani

    silverShilpen is a silver member
    Partner, gunnercooke llp
  • Bradley Smith ATP, CMAA
    Business Advisory Services in Arizona and Mergers & Acquisitions in Texas

    Bradley Smith ATP, CMAA

    silverBradley is a silver member
    Managing Director/ Partner, Vertess
  • Daniel C. Fleming
    Commercial Litigation in New Jersey

    Daniel C. Fleming

    silverDaniel C. is a silver member
    V.P. & Partner, Wong Fleming
  • Tuomo Kauttu
    Commercial Law and Corporate Law in Finland

    Tuomo Kauttu

    bronzeTuomo is a bronze member
    Partner, Aliant Finland
  • Christophe de Kalbermatten
    Mergers & Acquisitions in Switzerland

    Christophe de Kalbermatten

    bronzeChristophe de is a bronze member
  • Robert Lewandowski
    Droit des sociétés à Pologne

    Robert Lewandowski

    bronzeRobert is a bronze member
  • Charles Vernon
    Mergers & Acquisitions in Romania and Mergers & Acquisitions in Moldova

    Charles Vernon

    bronzeCharles is a bronze member
    Managing Partner, Vernon | David
  • Ellen Friedman
    Insolvency in California

    Ellen Friedman

    bronzeEllen is a bronze member
  • Stephen Wilson KC
    Commercial Litigation in Turks and Caicos Islands

    Stephen Wilson KC

    bronzeStephen is a bronze member
    Managing Partner, Wilson Wells
  • Joanna Bogdanska
    Trade & Customs Law and White Collar Crime in Poland

    Joanna Bogdanska

    bronzeJoanna is a bronze member
  • John R. Colter-Carswell
    Commercial Law in Mexico

    John R. Colter-Carswell

    bronzeJohn R. is a bronze member
  • Dr. Gerd Müller-Volbehr
    Employment Law (Corporate) in Germany

    Dr. Gerd Müller-Volbehr

    bronzeDr. Gerd is a bronze member
  • Kyle Broadhurst
    Insolvabilité sur Îles Caïmans

    Kyle Broadhurst

    bronzeKyle is a bronze member
    Digital PartnerKyle is a Digital Partner
    Managing Partner, BROADHURST LLC
  • Monika Naef
    Employment Law (Corporate) , Employment Law (Individuals) and Trusts & Estates in Switzerland

    Monika Naef

    bronzeMonika is a bronze member
  • Nicholas S. Hammond
    Corporate Law in Romania

    Nicholas S. Hammond

    bronzeNicholas S. is a bronze member
  • Adriana Posada
    Commercial Law in Colombia

    Adriana Posada

    bronzeAdriana is a bronze member
    Partner – Director, A & C Legal
  • Martín Verhoeff
    Tax (Accountants) and Tax (Private Client) in Netherlands

    Martín Verhoeff

    bronzeMartín is a bronze member
    Partner, Wecountancy
  • Glenn Harrigan, ACA
    Corporate Services and Crypto and Digital Asset Advisory in British Virgin Islands

    Glenn Harrigan, ACA

    bronzeGlenn is a bronze member
  • Kate Anderson
    Corporate Law in Channel Islands

    Kate Anderson

    bronzeKate is a bronze member
    Partner, Voisin Law
  • Henrik Christian Strand
    Employment Law (Corporate) and Employment Law (Individuals) in Denmark

    Henrik Christian Strand

    bronzeHenrik is a bronze member
    Associate Partner, Holst, Advokater
  • Torben Welch
    Banque et finance et Immobilier à Utah

    Torben Welch

    bronzeTorben is a bronze member
    Digital PartnerTorben is a Digital Partner
  • Elizabeth S. Dipchand
    Franchise and Distribution Law in Canada – East

    Elizabeth S. Dipchand

    bronzeElizabeth S. is a bronze member
    Partner, Dipchand LLP
  • Jaap Vreugdenhil
    Real Estate in Netherlands

    Jaap Vreugdenhil

    bronzeJaap is a bronze member
    Attorney at Law, Synergy Business Lawyers
  • Nevin Sanli, ASA
    Forensic Accounting in California

    Nevin Sanli, ASA

    bronzeNevin is a bronze member
    Digital PartnerNevin is a Digital Partner
    President & Founder, Sanli Pastore & Hill
  • Ismail Amin
    Conseil en crypto et actifs numériques à Nevada

    Ismail Amin

    bronzeIsmail is a bronze member
    Founder/Partner, TALG
  • Michelle Carisse Suarez Balois
    Private Equity & Venture Capital in Philippines

    Michelle Carisse Suarez Balois

    bronzeMichelle Carisse Suarez is a bronze member
  • Francisco A. Casanova
    Corporate Law , Employment Law (Corporate) and Employment Law (Individuals) in Venezuela

    Francisco A. Casanova

    bronzeFrancisco A. is a bronze member
  • Jason Xu许征文
    Services aux entreprises à Chine

    Jason Xu许征文

    bronzeJason is a bronze member
    Managing Director, Sino Group
  • Alex Cho曹志光
    Services aux entreprises à Chine

    Alex Cho曹志光

    bronzeAlex is a bronze member
    CEO – Sino Corporate Services Group, Sino Group
  • Francisco Rodríguez-Nepote
    Insolvency in Mexico

    Francisco Rodríguez-Nepote

    bronzeFrancisco is a bronze member
  • Manishi Pathak
    Real Estate in India

    Manishi Pathak

    bronzeManishi is a bronze member
    Founding Partner, Anhad Law
  • Chris Johnson
    Commercial Law in Saudi Arabia

    Chris Johnson

    bronzeChris is a bronze member
    Managing Attorney, Johnson & Pump
  • Peter Snoeker
    IP – Trademark & Copyright in Netherlands

    Peter Snoeker

    bronzePeter is a bronze member
    Founder and Owner, Snoeker Advocatuur