Can you tell us a bit about you?
I’m big on food and culture. On top of this, I’m a keen photographer who enjoys documenting anything I see on my travels.
What is your role at IRG?
Within the digital team, my role as digital marketing manager encompasses many things from design, email marketing, event promotion, and more. Ensuring the company receives the best possible exposure across our channels and for our members is one of my key goals.
What brand reflects you the most and why?
Carhartt WIP. Based on the original Carhartt workwear, the WIP division offers a new look into their clothing in the form of creative streetwear. I appreciate how the brand keeps things simple while still delivering high-quality garments that stay true to its roots.
What’s your biggest IRG highlight to date?
Whether it’s on a big screen or physical print, one of the most rewarding things is seeing your work being presented or being used during an IRG conference – that’s where all the hard work pays off.
One of the standout conferences for me was in Singapore. The location was stunning, the hotel and event content was particularly memorable – as well as the hot weather!
Name something you can’t live without.
A must-have in every Chinese household – my rice cooker! Perfectly cooked rice means a lot to me. If you still cook rice on the stove or don’t own one, I’m sorry but you’re missing out.