Can you tell us a bit about you?
I love spending time outdoors, travelling to new places, staying active, and drinking a good cup of coffee. Maintaining my fitness and health is a priority, and I always try to make time for friends and family whenever I can.
What is your role at IRG?
My main responsibilities are implementing a marketing and sales strategy for our digital services, sponsorship, and our partnership programme. I come up with ideas to market not only to the IRG community but to a broader audience and actively support the expanding Digital team. I spend time contributing ideas for our events and membership and stay connected with the networks through regular calls and event attendance. I’m always thinking of ways to turn our plans into actions that benefit the entire network.
What brand reflects you the most and why?
Patagonia is a little bit of me! I love being outdoors, whether I’m walking, running, or socialising. I’m also impressed by their commitment to sustainability and their recycled collections. I recently visited one of their recycled stores in Tokyo which was really cool – it’s a brilliant concept for a mainstream brand. I believe we could all take a page from their book when it comes to sustainability.
What’s your biggest IRG highlight to date?
Having a green rug on the stage in Paris – I’ve wanted to do this since 2012, and we finally got one. But seriously…presenting the new brand we launched in 2025, on stage during the annual conference to 400+ was a good feeling.
Name something you can’t live without.
My reusable water bottle. I drink so much water, I’d be lost without it.