To enhance the visibility of LJ Soldinger Associates online and showcase their core service offering, highlighting the sectors they work across. Our key objective was to increase the brand awareness of the firm and position them beyond their competitors, to promote and distribute regular content to their network and interested prospects. We aim to demonstrate that LJ Soldinger is a Chicago based Accounting firm, offering global expertise, with personal-led, high quality services to their clients.
To ensure we successfully manage the LJ Soldinger account we spent several weeks learning and understanding their corporate identity and tone of voice to encourage online engagements. We seek out the practice areas, sectors and jurisdictions which are relevant to them and tailor our content strategy to support these areas. We then identify the content which will resonate the most with their audience, sharing insight and expertise from the firm. Using imagery increases their engagements and ensures the audience can get to know them on a face-face level. We use content scheduling and social listening tools help ensure we stay on trend and distribute topical content.