2023 is off to a rocky start: three banks failed, interest rates hit levels last seen in 2007 and Federal Reserve staff have predicted a “mild recession.”
While these indicators certainly justify caution, they also signal opportunity, particularly when it comes to leveraging your business’s intangible assets – if, that is, executives understand how to accurately value them, which is no small feat given the nature of these assets.
Here’s why now is the perfect time to focus on your intellectual property (IP) and intangible assets, and how to use them to increase profits and enhance valuations.
