What you should include in a business plan

Why do I need a business plan?
Your business plan delivers the goals to work towards, helps you identify potential pitfalls, gives insight into your competitors and highlights possible opportunities.

A great business plan should include a concept, strategy, executive summary, market analysis, competitor analysis, the company’s financials and a clear action plan.

What is your concept?
This part of the business plan has three elements:

  • Executive summary
  • Company description
  • Products/services

The executive summary will highlight the business mission by describing its products and services.

It is a good idea to briefly explain why you are starting your business and include details about your experience in the industry that you are entering.