Veterinary Hospital Marketing: How To Measure and Maximize It

Over the last few years, the veterinary industry saw record growth without spending much on marketing to new clients. Now, with the downturn of the economy, invoice counts are declining nationwide, presenting a new challenge for veterinary hospitals. If you are experiencing this trend in your hospital, it may be time to review and update your new client marketing strategy. Whether you reinvest in existing strategies or develop a new marketing partnership, it is important to track your investment and understand its return.