Brand Finance data estimates 79% of global intangible asset value is not disclosed on balance sheets
Global intangible value surges 28% to USD79.4 trillion, surpassing 2021 peak
Denmark surpasses Ireland to become most intangible market globally
Driven by tech giants, US market has the largest absolute increase in intangible asset value
Asset & Investment Management sector enters 2024 ranking with 57% intangibility
