Let’s start from the beginning. Twitter launched in 2006 as a micro-blogging platform that allowed users to share short, 140-character “tweets” and was extremely popular, growing to an estimated 450+ million users worldwide.
Whilst the 500+ million daily tweets mean that there are a huge variety of conversations taking place, this extremely high amount can mean that the platform becomes saturated and you end up being a small fish in a very big pond.
Twitter’s web traffic dropped by nearly 8% in March (compared to March 2022) and has been dropping for the past 3 months year over year, according to new data estimates.This means we need to be more creative with strategies, graphics, and tone of voice to spark engagements and stand out from the crowd.
It seems that Twitter may not be the best platform for professional businesses, however it is the ideal place for promoting thought leadership as an individual. The platform encourages engagements in the form of retweets and replies, which works extremely well for trailblazers in their field, speaking from a more personal voice, sharing their thoughts and opinions, as opposed to a business sharing generic promotional tweets.
The platform remains invaluable for news updates, therefore professionals such as journalists and editors continue to utilise the platform with great success. Statistics show that 48% of users visit Twitter for news updates, whilst only 14% to strengthen their professional network – LinkedIn is a platform more geared towards this.
What does all this mean? Essentially, Twitter, like most things in the digital age, is adapting and changing before our eyes. If we want to keep securing results, we must shift with it. Why not try utilising the site for your own thoughts as an active professional in your field? Or promote news articles, either written by yourself or your firm, or within your sector? To achieve positive outcomes, we must play to Twitter’s strengths, and not get caught up in what used to be.
So, there you have it. That’s what we think about Twitter, but what do you think?