Authors
Jason R. Canvasser , Alyson Acheson
Social media has become an ever-increasing channel of communication and a popular and effective medium for advertising with over four billion people using platforms like Facebook, TikTok, Twitter, and Instagram. Athletes, celebrities, and influencers abound on these platforms. Like many other industries, the alcohol industry has jumped into the fray; spending countless dollars advertising through social media. Because of the growth of social media advertising and the use of it by alcohol brands, the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued Industry Circular 2022-2 to provide guidance on how the TTB’s rules on advertising apply to advertising via social media.
