Price Bailey Secures Corporate Buyer for Family-run Business

Price Bailey recently helped close the sale of AID Industrial to 3sun Group, a specialist provider of products and services to the global energy industry.

AID Industrial is a specialist PPE (personal protection equipment) provider and expert in industrial Rope Access, Work at Height and Global Wind Organisation safety courses.

The company has a strong reputation in providing world-class training to clients across Europe, North America, Africa and Asia. 

Price Bailey Strategic Corporate Finance provided lead advisory to husband and wife team Tjebbe & Beth Roestenburg. As part of the engagement, the team helped the owners to negotiate the offer terms received from 3sun, provided advice on the overall deal structure and assisted with obtaining a tax efficient outcome so as to maximise the value received.

“The sale of a business is always a significant event for an owner and we were delighted to be given the opportunity to assist Tjebbe & Beth on a lead advisory basis,” said Price Bailey Partner Stephen Reed. “Strategically, the deal makes sense for both parties as it allows 3sun to complement their existing offering and allows Tjebbe more time to focus on his work with his other company AID Consultancy. We wish Tjebbe and Beth every success going forward.”       

Tjebbe Roestenburg, Managing Director of AID added: “Price Bailey Strategic Corporate Finance supported us at every step throughout the transaction from the point at which we received the offer from 3sun to deal completion. Stephen and the team worked closely with us and our legal advisers and were able to provide advice on all areas of the transaction, ranging from the deal structure to the tax implications for me as the seller in a truly joined up fashion. We are pleased to have had the support of Price Bailey’s team and would recommend them to anyone thinking of buying or selling.”           

The deal came at a busy time for the corporate finance advisors being their third sale in a matter of weeks. 

Price Bailey Strategic Corporate Finance boasts the largest dedicated corporate finance team in the East of England and regularly assists clients with advice on M&A, disposals, fundraising, and strategy – both nationally and internationally.