My trademark got registered! Now what?


Congratulations! You did the thing all too many business owners fail to do—you
registered your trademark with the United States Patent and Trademark Office (“USPTO”).
Hopefully you hired a lawyer to conduct a proper clearance search before applying, but that’s
another issue for another day. Right now, you should be giving yourself a pat on the back
because, as you probably already know, a registered trademark is an incredibly powerful tool to
protect and leverage your brand. Now… how do you keep it?

First, a primer on what a trademark is. 15 U.S.C. §§ 1051 et seq (known as the Lanham Act)
defines it as:
“any word, name, symbol, or device, or any combination thereof—
(1) used by a person, or
(2) which a person has a bona fide intention to use in commerce and applies to register on the
principal register established by this chapter,
to identify and distinguish his or her goods, including a unique product, from those
manufactured or sold by others and to indicate the source of the goods, even if that source is
unknown.” 15 U.S. Code § 1127.”