IR Global produces a range of thought leadership pieces that draw on the combined global expertise of our member firms, ranging across a variety of topics and jurisdictions. Our members have access to our experienced designers and editorial team when producing new material, which can be used in their marketing and business development strategies.
In this article, we explore the various ways you can utilise IR Global publications to improve the content’s reach.
Share your work with the network and beyond
Once your contribution to a particular publication gets published, there are various ways you can provide added promotion:
Visuals vs Text
Studies claim that the human brain processes visual content 60,000 times faster than written text. The old saying “a picture is worth a thousand words” quite literally rings true, with visuals coming out as clear winners. Not only is visual content a great way to convey messages quickly, but it also helps increase brand awareness and engagement.
All our publications include visually engaging imagery, allowing you to utilitse these in your own marketing material. Why not speak to your marketing team about creating more dynamic visuals to support the promotion?
Sharing your publication
At IR Global, we carry out marketing promotions for each new publication and encourage contributing members to do the same, by publishing the same content to their platforms. This can include your social media channels, website, and newsletter – you could even send it to your local printers for printed copies.
Where possible, it’s worth taking the time to tag relevant people involved. Tagging contributors provides a prompt that they have been mentioned in a post and that they should engage or share that post, giving that content some added exposure. Tagging someone on a post or photo is easy and most social platforms such as LinkedIn, Facebook, and Instagram, all work in a similar way. Our contributing members spread across the globe instantly provide you with a stronger global reach.
Top tip! Keep track of engagements and reply to comments to keep the conversation going!
SEO & Keywords
Did you know that every second of the day, Google is sending out bots to crawl and index website content? That’s why publishing original text to your website will help improve your overall search engine optimisation (SEO) and website performance. Publishing high-quality content can have the potential to increase your keyword ranking, resulting in additional website traffic.
Break down your content
Sometimes it’s not just about publishing new content on a daily basis, it’s about increasing the reach of existing content to more users. There are lots of different approaches to putting a new spin on something you’ve already created.
Your publication will likely cover varying topics and this is an opportunity to break this content down even further.
Repurpose your content by:
1) Creating a detailed piece about the topics discussed or on focus areas
2) Creating a short video
You can easily repurpose your publication as an email campaign by sending it to your contact list via your company newsletter.
Keep an eye out for email replies and the results. Most email marketing tools provide ways to track which subscribers opened and clicked on your email, which is an opportunity to follow up on any interest or qualified leads.
Have any questions? Reach out to our digital marketing team at [email protected].