Most organisations, brands, and advertisers have already started planning for 2022. Suppose your business has not yet started planning, or you are thinking of starting in 2022. In that case, it’s not too late to consider some of the ideas discussed in this article. It’s even more important in the current situation the world is facing to stand out from the rest.
To ensure that your business or prospective business covers all aspects of planning, here are four essential considerations you might want to consider when planning for the year ahead.
Rely on first-party data strategy
With many major companies like Facebook trying to eliminate third-party cookies, it’s critical to be aware of the implications behind such transitions. Essentially, without third-party cookies, advertising relying on programmes and tracking would be ineffective. With that being said, 2022 is a year in which companies must start relying on first-party data. Suppose your company does not have sufficient first-party data. In that case, it’s time to use this transition period to start building one.
Target high-value customers by optimising strategies
E-commerce and Social commerce are starting to see a rise in the past couple of years. Especially during the pandemic period, many brands were forced to change their marketing and sales strategies to fit customers’ changing expectations better. In 2022, media and strategies optimisation will only move in that direction. Organisations that capture that flow will definitely have the edge over their competitors. It is also vital to optimise strategies that target high-value customers; Customers that you know will stay with you for a long time. With those customers in mind, it’s more about quality of sales than quantity, which will enable your business to better plan marketing strategies.
Refine your creative strategies
Optimising marketing strategies is essential. So is the campaign’s creativity. Marketing and creative strategies go in hand, influencing one another. Therefore, while optimising your marketing strategies, you also need high-quality, innovative strategies to reach your customers. With most customers going online now, organisations have only but few seconds to catch their customer’s attention or risk being scrolled away.
Expand your E-commerce presence
Lastly, extend your presence merely beyond the familiar social platforms. Many social media like Instagram have grown to include an e-commerce section. In 2022, utilise and maximise the many options your brand can use to reach your customers. It is also essential to note that there must be a seamless experience across all platforms when doing so. This makes it easier for customers to relate well with the brands and prospective customers to become loyal customers.
These are considerations you must take note of when planning for 2022. However, nothing is as essential as your company’s finances. It is vital to keep up to date on your company’s performance, as all your marketing and creative strategies depend on your company’s current financial state.
At Ackenting Group, we can relieve your company’s pressure of maintaining such records by providing accounting and bookkeeping services. We also offer professional and reliable corporate accounting services such as maintaining your company’s financial account and payroll management.
As your brand plans for 2022, you must not forget that human connection is vital in all strategies. The past year has definitely been a tough season for many companies. However, your company can stay ahead with the proper planning and strategy.
If you require any assistance on accounting services, feel free to drop us an email at [email protected] or contact us at +65-66358767. At Ackenting Group, we offer a complimentary 30 minutes online consultation for us to better understand your business requirements.