Effective business communication is crucial for customer satisfaction and the professional success of employees, thereby impacting the entire team’s development. It forms the foundation of company growth.
Managing a team of over 50 people presents significant challenges due to its size and diversity. Therefore, effective communication is crucial for promoting collaboration, enhancing employee engagement, and meeting high business requirements and customer expectations.
Clear and concise communication is essential for building healthy relationships and resolving conflicts satisfactorily for all parties involved. As Daniel Goeudevert, a French writer, consultant, and manager associated with the automotive industry, aptly stated:
‘It is irrelevant that our managers are knowledgeable in economics or technology if they have lost touch with people and, as a result, their customers.’
Remember that communication is not limited to one-on-one conversations, but also includes team meetings, feedback, emails, chats, and nonverbal communication. It is a two-way process that requires mutual understanding. For me, communication is always a dialogue, a conversation. As trainers and authors Gabriele Lindemann and Vera Heim state in their book ‘Constructive Communication in Business: From Conversation to Effective Management’:
‘The new approach to communication, called constructive communication, is based on collaboration and trust. This type of communication is intended for everyone, including supervisors and employees who value individual responsibility over top-down management. Clear and action-oriented language in constructive communication helps maintain quality contact and considers the needs of all parties involved in the conversation. It is assumed that improving connections between people enhances communication and increases work efficiency, regardless of the topic being discussed.’
Inadequate communication can lead to misunderstandings, strong emotions, lack of cooperation, and conflicts, and in extreme cases, even bullying.
Here are some points I always emphasize:
- Communicate information clearly and concisely. In conversations or materials prepared for clients, we use plain language. This helps with understanding and breaks down barriers.
- Listen carefully and actively. Remember that each client and employee is unique, so it is important to consider their individual needs and preferences. Communicate your expectations clearly to others.
- Show empathy and respect in interactions with clients and colleagues by making an effort to understand their perspective. Strive to avoid judgement and criticism, instead focusing on building trust and collaboration. Respect differences and approach each person with respect, regardless of their position or situation.
- Avoid long monologues, adhering to the principle of “less is more.” Focus on conveying essential information. This is crucial in today’s busy life when everyone suffers from a time deficit.
- Not only listen to words but also pay attention to gestures and tone of voice.
- Encourage a culture of feedback as it supports the professional development of your employees. Be open to receiving feedback.
Understanding the other person’s perspective is important in a conversation. Effective communication is based on fundamental principles such as equality, mutual respect, consideration of feelings and needs, openness, curiosity, and active listening. These principles lead to quality relationships and efficient collaboration, both within the team and with clients.
Magdalena Marciniak
Partner and Shareholder in MDDP
E: [email protected]
