Maija Brossard

UGGC is a multidisciplinary law firm, providing its clients with a unique combination of expertise and skills:

Mergers & Acquisition

Public law

Employment law

Tax law

Private Equity

Commercial contracts

Private clients

Real Estate

Banking & Finance

Antitrust Art market

Restructuring

Customs & Logistics

Distribution

International investment

Public criminal and disciplinary law

Litigation and arbitration

Health

IP-IT

Media, communication and entertainment

Created in 1993, UGGC has quickly established itself as one of the first independent law firms in France.

The Firm makes the needs of its clients and legal excellence a top priority.

Always attentive to its clients’ needs and based on its values and knowledge, UGGC has replicated it business model by setting up offices in strategic areas for French industry.

With offices in 4 geographical areas (Europe, Africa, Asia and Latin America) and network of first tier correspondents, UGGC guarantees its clients an efficient international intervention capacity.

UGGC Law Firm has a leading position on the Moroccan market and in French-speaking Africa in corporate law.

UGGC Law Firm is among the market leadersserving the Tech-Media-Telecoms industries: Entertainment (Cinema, Music, Live Shows, Sport, Art), IT (Internet, Telecom, Domain Names, Personal Data, Software) and Media (Communication, Press, Public Affairs, Advertising, Reputation management) sectors are at the very core of the work it undertakes.

The firm aims to help its clients achieve their ambitions through innovative solutions notably based on its cross-border experience in Europe, the US and China.

UGGC Law Firm represents a wide variety of clients: from international companies to individuals, artists, authors, profit and non-profit organisations, institutions, unions, communities and non-governmental organisations. The firm also advises clients from many different industries such as fashion, entertainment, cinema, music, live shows, media, food, telecoms and internet. Thanks to this diversity, UGGC lawyers have developed cross-sector skills in matters combining notably intellectual property and philanthropy, corporate, tax or labour law.

PROGRAMS DEDICATED TO TMT:

The firm has developed several programs dedicated to TMT which include:

COMPLIANCE AND GDPR PROGRAM: UGGC Law Firm has developed an innovative and complex compliance certification program aiming highlighting good practices and compliant stakeholders, securing investment and building trust in business notably through the providing of, on-site training, audits, legal opinions and communication tools.

ANTIPIRACY PROGRAMS: UGGC Law Firm has acquired a strong expertise in understanding online & telecom advertising and fraud mechanisms for its different clients from both the IT and entertainment industries. The firm (i) implements with its client’s investigation methods that facilitate the understanding of fraudster’s leitmotiv and business models, (ii) uses software and tracking technologies to identify online fraud and (iii) uses all legal tools to track online infringements, frauds and protect the interests of right holders and parties wrongfully accused. Thanks to the expert tools and technologies UGGC has access to; the firm is able to track down all online infringements applicable to the entertainment and luxury brand industries (including notably audiovisual works, music, and other works protected by copyright).

COMMUNICATION PROGRAMS:

PUBLIC AFFAIRS: The firm offers a unique service in Public Affairs and communication campaigns. UGGC team coordinates communication and lobbying campaigns, provides advice related to French and European communication perception, reviews all communication documents (articles, press releases…) directed to French and EU audience for legal compliance, provides recommendations related to advertising compliance, sets communication strategies.

REPUTATION MANAGEMENT: Defamation, privacy, celebrity endorsement, e-reputation management are among the different matters dealt by the firm on a daily basis. Thanks to its close relations with its clients and its good knowledge of the communication environment, UGGC team is able to react quickly and effectively when facing communication crisis where sensitive and proportionate advice are needed. Depending on the situation and client’s nature, it is essential to adopt an adequate approach in order to avoid “bad buzz”. The law firm assists agencies and personalities on different matters involving image rights (agency mandate, image rights assignments, voices and dubbing, models agreements, advertising orders, advertising control, online advertising space purchase, endorsement, ambassador agreements, muse agreements)

INTELLIGENCE SERVICES RELATED TO TMT: UGGC Law Firm offers media, communication and intelligence services to its clients, and is also pretty involved in sharing with its network of partners, clients, friends and other followers, strategic news that may directly impact this audience. The firm has implemented a system allowing its lawyers to directly and instantly share through social media and blog articles news and important information that are of interest. UGGC Law Firm is ranked in the TOP 100 Business law firms followed on Twitter.

PRACTICE FOCUS:

MUSIC PRACTICE FOCUS

The firm handles a wide diversity of matters related to Music:

Production (Recording, Publishing, Licensing, Live Shows)

Distribution: digital distribution, online streaming platforms, online sales

Live shows:strong expertise in the creation, organization, and release of live shows (all legal matters related to live shows from A to Z).

Collective management organizations: global revenue distribution, negotiations with CMOs

Image rights: appearance releases, performers agreements, image monetization, press

Merchandising, neighbouring rights, synchronization

Touring

Business law related to the music industry: creation of labels, self-publishing, performers employment, exercise of options, assignment of rights, licenses

Agent and management deals

Advertising: content monetization, compliance

Online fraud: expert in tracking down music online piracy.

AUDIOVISUAL FOCUS

The firm handles a wide diversity of matters related to Cinema:

Production: co-financing agreements, crowdfunding, legal counselling for innovative financing scheme, legal counselling to non-profit organizations for entertainment projects (financing and legal aspects),

Broadcasting: media chronology, online streaming platform, VoD services,

Image rights: appearance releases, performers agreements, image monetization, press

Merchandising

Business law related to the audiovisual industry: creation production company, employment, bankruptcy proceedings of audiovisual producer companies, exercise of pre-emption rights, assignment of rights, management of securities registered at the French Public Registry (liens, assignment of receipts), licenses

Advertising: content monetization, compliance

Online fraud: expert in tracking down movie online piracy.

ADVERTISING FOCUS

The firm handles a wide diversity of matters related to Advertising:

Advertising Production:  production compliance and content compliance, financing, co-production of TV commercials, negotiation of authors rights, legal opinion and analysis regarding current audiovisual regulation and its evolution

Brand endorsement: implementation of partnerships, sponsoringof renown personalities, defence of personality rights in promotional campaigns for commercial purposes or non-commercial purposes

Advertising monetization: business models based on advertising revenues, content monetization, online platform monetization strategies and advertising

Advertising fraud: litigation related to online and telecom advertising, counterfeiting revenues resulting from advertising, online piracy and high jacking of advertising business models,

Advertising agencies and business law matters: audit of advertising agencies, advertising agencies compliance (notably Loi Sapin 1 & 2)

Public Affairs and communication campaigns: coordination of communication and lobbying campaigns provides advice related to French and European communication perception, reviews all communication documents (articles, press releases…) directed to French and EU audience for legal compliance, provides recommendations related to advertising compliance, sets communication strategies.

Reputation management, press law and communication strategies: defamation, privacy, celebrity endorsement, e-reputation management, agency mandate, image rights assignments, voices and dubbing, models agreements, advertising orders, advertising control, online advertising space purchase, endorsement, ambassador agreements, muse agreements

International communication campaigns: strategic advice regarding international communication campaigns related to IP and royalties matters, communication and media work aiming to explain in everyday language legal concepts and situations (notably related to IP rights and royalties) in order to help our clients communicate on the different matters they are involved with. Coordination with EU lawyers, action coordination with European deputies, work compilation, reports, advertising and press releases.

Intelligence services: media, communication and intelligence services

UGGC Law Firm advises its clients in the definition and the conduct of their advertisement, marketing and communication operations. Its sectorial expertise serves a wild variety of clients, from communication campaigns for NGOs and non-profit organizations, production of advertising contents, advertising management, implementation of partnerships, sponsoring of renowned personalities, and defence of personality rights in promotional campaigns for commercial purposes or non-commercial purposes.

IT FOCUS

The firm handles a wide diversity of matters related to IT:

Business law related to the IT industry: creation of company, employment, bankruptcy proceedings, assignment of rights, licenses

Advertising: content monetization, compliance

Online fraud: investigation methods that facilitate the understanding of fraudsters leitmotiv and business models, use of software and tracking technologies to identify online fraud, use of all legal tools to track online infringements, frauds and protect the interests of right holders and parties wrongfully accused.

Management, processing and transfer of personal data, notably between the EU and the USA

Online platforms: liability, clearing of rights, business model, advertising

Telecoms and Internet: service agreements, ethics, pricing, compliance, advertising, editors liability, intermediaries liability, monetization and payment services, digital marketing

Software:IP protection, licensing, royalties negotiation, assignment

Block Chain technology and bitcoins

Websites: online fraud, counterfeit, legal mentions, host and editor responsibility

Domain names:protection, negotiation, dispute resolution

E-reputation: spamming, phishing, identity theft

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Maïja has over 15 years of experiencein competition law, distribution law and commercial contracts, in France and Morocco. She has been advising and representing national and international client in a very wide range of sectors (including food, retail, services and construction). She also handles cases as a correspondent for many foreign law firms.

Experience

• Maïja has extensive skills in anti-competitive practices (antitrust and abuses of dominant position issues): she advises in all areas of French and EU competition law and represents clients before the courts and competition authorities, working on cartel cases and actions for damages. She has a particular experience in merger control and in notifying mergers to the French Competition Authority.
• She advises in distribution law and assists clients in setting-up distribution networks and in negotiating and drafting various commercial agreements.
• She also helps the clients to navigate the rules applicable to foreign direct investment screening in France.
• She is part of UGGC Africa, UGGC’s subsidiary in Morocco that accompany its clients in their investment projects in Africa. She assists national and international clients in Moroccan distribution law and competition law, which has been booming in the last few years. She has a considerable experience in assessing the notifiability of concentrations under merger control rules and in filing concentrations to the Moroccan Competition Council.

Languages Spoken

French, English

Publications

• Maïja is notably the author of several chapters relating to French and Moroccan competition law in various international guides such as « Getting The Deal Through - Merger Control », « Getting The Deal Through - Dominance » and « The Legal 500: Merger Control Country Comparative Guide ».

Personal

• Maïja is a member of AIJA (International association of young lawyers).
• She benefits from a double culture (French and Finnish) and has a personal and professional network in Northern Europe.

 

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